Email templates are pre-designed, pre-formatted email structures you build once and reuse across campaigns, sequences, and Qwik Mail sends. Using templates saves you time, enforces brand consistency, and ensures your team is always working from approved, on-message content rather than composing from scratch every time. Templates in Clodura support personalization through mapwords, AI-assisted content generation, and a choice of three creation methods to fit your workflow.
Getting There
Navigate to Cadence → Templates in the top navigation bar to open the Templates library.
Searching Your Templates
Start typing a template name in the search bar at the top of the Templates library. Results update as you type, making it easy to find the right template quickly even when your library grows large.
Creating a Template
Clodura gives you three distinct ways to create a template, so you can choose the approach that best fits your content needs and design skills.
Rich Text Editor
Drag-and-Drop Editor
Import Template ZIP
The Rich Text Editor is the fastest way to build a text-forward template. It gives you familiar word-processor-style formatting controls—bold, italic, bullet lists, headings, links, and images—without requiring any design or code skills.Fill in the following fields to build your template:Template NameGive your template a descriptive name that makes it easy to identify in search results and dropdowns (e.g., “Q3 Cold Outreach — VP Engineering”).Template SubjectWrite the subject line for emails sent using this template. You can personalize the subject with mapwords:Template ContentDraft your email body in the rich text editor. Use the AI Writer button in the editor toolbar to generate or refine content using AI. You can also insert mapwords anywhere in the body, add images, and embed links to support your message.When you’re happy with the content, click Save to store the template or Test Email to send a preview to yourself first. The Drag-and-Drop Editor lets you build visually rich, branded email templates without writing any code. Pre-built content blocks—including text sections, images, buttons, dividers, and tables—are available in a sidebar. Drag the blocks you want onto the canvas, arrange them, and customize each one to match your brand.Fill in the same core fields:Template NameGive the template a descriptive, searchable name.Template SubjectWrite a subject line, using mapwords where helpful for personalization.Template ContentBuild your layout by dragging and dropping blocks onto the canvas. Customize each block’s text, styling, colors, and links directly on the canvas. No design background is needed—the editor handles the underlying structure for you.Click Save to store your template or Test Email to preview it in a real inbox before saving.The Drag-and-Drop Editor is the best choice when you need HTML-quality visual layouts—like product announcement emails or event invitations—without needing to write or import HTML yourself.
If your design team has already built a custom HTML email, you can import it directly by packaging it as a ZIP file. This method gives you full control over the HTML and CSS structure of your template.Prepare Your ZIP File
Compress your email assets into a single ZIP file. The ZIP must meet these requirements:
- Include exactly one
.html file
- Images must be in web-safe formats:
.png, .gif, or .jpg
- Include your CSS file(s)
- Use
# as the src value for any links you want to be viewable online
- Ensure your HTML is well-formed and valid
- The total ZIP file size must be under 1 MB
Upload the ZIP
In the Create Template screen, select Import Template ZIP and upload your prepared file. The platform validates the file structure and alerts you to any issues before importing.
Name and Save
Once the import is successful, give the template a name and click Save to add it to your library.
If your ZIP contains more than one .html file or uses image formats other than .png, .gif, or .jpg, the import will fail. Review the requirements above before uploading to avoid errors.
Testing Your Template
Before saving any template, use the Test Email button to send a preview to yourself. You can send the test to your own account email or enter a different address. Testing lets you verify formatting, image rendering, link behavior, and overall appearance across email clients before the template goes live.
Managing Your Templates
Once templates are saved to your library, you can manage them directly from the Templates list view:
- Search — Use the search bar to find templates by name.
- Edit — Open any template to modify its name, subject, or content. Changes are saved to the existing template and take effect immediately for any future use.
- Delete — Remove templates you no longer need. Deleting a template does not affect any sequences or Qwik Mail sends that already used it.
Templates support links and images, but do not support file attachments. If you need to share a document with a prospect, host it online and include a link to it in your template body.
