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Atlas is Clodura’s built-in AI sales agent that researches your prospects, personalizes every email, and scales your outreach without the manual grind. Whether you’re a solopreneur running your first campaign or an SDR manager coordinating a full team, Atlas handles the research and drafting so you can focus on closing conversations that matter.

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AI and Research Credits

Before you start, understand how credits are applied to AI-powered features:
Once you analyze a website, you can reuse those insights in any future sequence by selecting a Saved Profile—no additional website credit charge required.

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Choosing Your Path

Head to the Outreach Dashboard. If this is your first sequence, you’ll see the Success Launchpad with two creation options.
The fastest way to launch. Atlas uses a smart lead generator and AI personalization to eliminate writer’s block entirely. Choose this path if you want to go from zero to a fully personalized, multi-step sequence in minutes.After selecting this option, a popover asks for:
  • Sequence Name — e.g., “Q3 Enterprise Outreach”
  • Permitted Days — click the days you want emails to send. Days highlighted in blue are active sending days.

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Setting Up Your Sequence

Once you’ve named your sequence and selected your sending days, Atlas walks you through six phases to build and launch your campaign.
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Phase 1 — Let Atlas Know Your Story

Atlas needs to understand your brand before it can write on your behalf. You have two options:Analyze your website: Paste your website URL and click Analyze. Atlas crawls your site and extracts your value propositions, tone, and offerings.Enter manually: If you don’t have a website, check the “I don’t have a website” box and describe your business in your own words. This gives Atlas the context it needs to represent your brand accurately.
If you’ve analyzed your website in a previous sequence, select a Saved Profile to instantly load that data. This is the fastest way to maintain a consistent brand voice across different sequences and avoids spending another 50 credits on a repeat analysis.
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Phase 2 — Product Cards and ICP Definition

Atlas generates Product Cards based on your brand research—one card per product or service it identifies.
  • Activate offerings: Use the blue toggle next to each card to tell Atlas which products or services this specific sequence should focus on.
  • Refine your ICP: Click Edit on any card to define your Ideal Customer Profile. Specify the roles you’re targeting (e.g., “VP of Engineering,” “Head of Sales”) and the pain points that keep them up at night. The more specific you are here, the sharper Atlas’s personalization becomes.
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Phase 3 — Master the Outreach Vibe

This phase controls how Atlas approaches your prospects in each email step.Mission Objective: Use the dropdown to select the goal of this email. Options include hooks to grab attention, value-led messages, and more.Tone and Style: Pick the writing personality that fits your brand. Available styles include:Stack your sequence: Click the (+) icon between phases to add more email steps. Mix different objectives and styles across each day to keep prospects engaged through the full sequence.
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Phase 4 — Review Your Blueprint

Take a bird’s-eye view of your full strategy before Atlas starts generating. Review your website profile, target audience, and the email styles you’ve configured for each phase.When everything looks right, click Finish Setup. This saves your strategy so Atlas can tailor every message to your specific prospects once you import leads.
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Phase 5 — Import Leads and Generate Emails

Now you bring in the people you want to reach.
  1. Click + Import New Recipients to find prospects via search or from an existing list.
  2. Select the contacts you want to target and click Add to feed them into the AI engine.
  3. Click Generate Emails. Atlas transforms your strategy into a personalized message for every contact on your list—instantly.
You are only charged credits for successful email generations. If Atlas fails to produce a draft due to a technical error, no credits are deducted from your account.
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Phase 6 — Preview and Launch

Atlas has done the writing—now give each email a quick human review before it goes out.
  • Preview: See exactly what each prospect will receive in their inbox.
  • Launch: When you’re satisfied, click Launch to hand the sequence off to the scheduler.
Use the Fine Tune Campaign button if any draft needs adjustment. Add a hint like “Make it shorter” or “Add a case study reference” and Atlas regenerates. Remember: your first 3 fine-tune attempts per sequence are free; each additional attempt costs 3 credits per email.

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Email Status Reference

Every contact in your sequence moves through a lifecycle of statuses. Here’s what each one means:

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Generation Pipeline

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Sending Lifecycle

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Engagement and Outcomes

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Pro Tips for Maximum Impact

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Frequently Asked Questions

No. Atlas handles research, drafting, and routine follow-ups—freeing your team to focus on high-value conversations and relationship-building. Think of Atlas as a tireless research and writing assistant, not a replacement for the human judgment your SDRs bring to complex deals.
Atlas learns from your website content, the manual brand description you provide, and the style feedback you give through fine-tuning. You can also lock in key messaging pillars when defining your ICP and product cards, ensuring Atlas never strays from your approved positioning.
Yes. Each new website URL requires a fresh deep crawl, which costs 50 credits. To avoid this, use Saved Profiles for any domain you’ve already analyzed. Saved Profiles let you reuse the same brand intelligence across as many sequences as you like at no additional website analysis cost.
You are only charged for successful generations. If Atlas cannot produce a draft due to a technical error, no credits are deducted from your account. You can retry generation at any time without penalty for the failed attempt.
Yes—you can keep refining until the email is exactly right. Your first three fine-tune attempts per sequence are free. After that, each new generation or fine-tune request costs 3 credits per email. To get the most out of your free attempts, give Atlas specific, actionable instructions each time you refine.