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AI Writer is Clodura’s built-in AI content tool that helps you compose compelling sales emails faster and with less effort. By combining natural language processing with your specific inputs—target industry, seniority, tone, and call to action—it generates email copy that’s ready to review, refine, and send. You can access AI Writer from multiple places in the platform: within the email phase of a sequence, inside Qwik Mail, during template creation, and directly from the navigation bar.
Beta Feature: AI Writer is currently in beta and is available on all plans except the Lifetime (AppSumo) plan.

Credit Cost

Each AI Writer generation costs 3 credits. You can regenerate as many times as you need to get the copy right—each click of the Generate button consumes 3 credits.

Input Fields

AI Writer builds your email from a set of structured inputs. The more precisely you fill them in, the more targeted and relevant the output will be.

Type of Email

The email type sets the strategic context for your message. AI Writer supports six triggered email types:

First Touch

The first contact you make with a prospect—used for introductions and opening a new conversation.

Follow-Up

A continuation of an existing thread, used to keep a conversation moving or prompt a response.

Event Invitation

An email inviting a prospect to attend a specific event such as a webinar, conference, or product demo.

New Launch Communication

A notification announcing a new product, service, or feature to your audience.

Product Upgrade

Communicates an update or improvement to an existing product or service a prospect or customer already knows.

Last Follow-Up

A final message in a sequence—used to make one last attempt, wrap up a conversation, or close out an outreach cycle.

Tone of Email

Tone controls the emotional and attitudinal quality of your email. Choose the tone that best matches your relationship with the recipient, your brand voice, and the goal of the message. AI Writer supports 14 tones:
ToneDescription
AssertiveConfident and direct—expresses opinions or requests firmly without hesitation
ContrarianTakes a stance opposite to the common viewpoint, useful for pattern interrupts and debate-style hooks
ConversationalInformal and chatty, as if the email were a spoken conversation written down
CooperativeEmphasizes collaboration and teamwork, showing genuine willingness to work together
CuriousInquisitive and questioning—seeks information and invites the recipient into a dialogue
EncouragingUplifting and supportive, offering motivation or positive reinforcement
FormalPolite and structured language suitable for professional or official correspondence
FriendlyWarm and approachable, building rapport and a sense of personal connection
HumorousLighthearted and funny—uses humor to disarm, engage, or amuse the recipient
InformalCasual and relaxed, resembling a message between familiar colleagues
OptimisticPositive and hopeful, emphasizing favorable outcomes and forward momentum
ProfessionalPolished and business-like, adhering to standard etiquette and conventions
SurprisedExpresses astonishment or unexpected delight—useful for pattern-breaking subject lines and openers
WorriedConveys concern or urgency about a situation, useful for problem-led messaging
Style vs. Tone: These are different things. Style is about visual and structural presentation—how the email is formatted, whether it uses bullet points or paragraphs, how long it is. Tone is about emotional and attitudinal quality—the mood the message conveys and how it makes the reader feel. Both matter, and AI Writer lets you control tone directly through this input.

Email Size

Select the word limit for your generated email. Available options are 50, 100, 150, and 250 words. Choose a shorter length for punchy follow-ups and a longer one when you need to deliver more context or detail.

Main Offering

The primary message or value proposition you want to communicate. This is the core subject of the email—the central idea, product, or benefit you’re putting in front of the recipient.

Sub Offering

An optional complement to your main offering. Use this field to include secondary information, supporting features, or related products that enrich the primary message. Together, the main offering and sub offering give AI Writer enough context to craft a well-rounded, personalized email.

Recipient’s Industry

Telling AI Writer the recipient’s industry allows it to address industry-specific challenges, trends, and language patterns. This ensures your email feels relevant to the reader’s world rather than generic.

Contact Seniority

The recipient’s seniority level (e.g., CEO, Director, Manager, entry-level) shapes the depth and tone of the message. An email to a C-suite executive should feel different from one addressed to an individual contributor—AI Writer adjusts accordingly when you specify this field.

Call to Action

Your CTA is the specific action you want the recipient to take after reading your email—clicking a link, booking a meeting, replying to confirm interest, or visiting a page. A clear, compelling CTA is what turns a good email into a conversion. The URL your call to action points to. This might be a scheduling page, a product demo landing page, a case study, or any other destination that supports the desired action.

Generating and Resetting Content

Once you’ve filled in all your inputs, click Generate to produce your AI-suggested email content. If you want to try a different angle or adjust your inputs, click Generate again to regenerate—the previous draft will be replaced. If you want to start over from a blank slate, click Reset to clear the generated content and return to the input form. This is useful when you want to change the email type or target a completely different audience without any leftover content influencing your next draft.
Each click of the Generate button—including regenerations—costs 3 credits. Use the Reset option before generating again if you’ve changed your inputs significantly, so you’re working from clean context.