Plan Availability
Buyer Intent is available on the Prospect Pro, Enterprise, and Professional plans. Free and Starter plan users do not have access to this feature.
Key Rules
Before you configure Buyer Intent, understand the constraints that govern how it works:- You can select a maximum of 5 Buyer Intent topics at a time.
- Once you save 5 topics, they are locked for 24 hours — you cannot edit or replace them during that window.
- If you have saved fewer than 5 topics, you can add or edit them freely at any time.
- The 24-hour lock period starts from the time you save your first topic — the lock applies to the entire set, not to each topic individually.
- After the 24-hour lock expires, setting new topics replaces your previous data — the system clears old intent data before loading the new set.
- When you first save your topics from the modal, the intent score is set to High by default.
How Intent Data Works
Intent data is sourced from Clodura AI’s data partners and includes: company name, domain, industry, the topics they are researching, and their intent score (High, Medium, or Low).| Attribute | Details |
|---|---|
| Update frequency | Weekly |
| Data replacement | Each weekly update replaces the previous week’s data entirely |
| Score source | Determined by the data partners based on the volume and recency of topic-related content consumed |
Setting Up Buyer Intents
Navigate to the search page
Go to either People Search or Company Search — Buyer Intent is available in both.
Find the Signal section
In the left filter panel, scroll to the Signal section. You will see the Buyer Intent option listed above the Hiring Intent filter.
Open the intent modal
Click Set Buyer Intent. A modal window opens where you manage your topic selections.
Browse and select topics
The modal displays a categorized list of Buyer Intent topics. Categories are collapsed by default — click a category to expand it and see its topics. You can also use the search bar inside the modal to quickly find a specific intent.
- Check up to 5 topics using the checkboxes.
- Your selected topics appear in a panel on the right side of the modal.
- If you have selected fewer than 5, the modal shows how many more you can add.
- Use the remove option next to any selected topic to deselect it before saving.
Save your selections
Click Save to confirm your intent topics. The saved intents appear in the Intent section of the filter panel, above the Hiring Intent filter. The 24-hour lock period starts immediately.If you are not ready to save, click Keep Editing to return to the modal with your current selections preserved.
The Save button in the modal is disabled until you select at least one topic. You must select at least one intent before you can save.
Editing Buyer Intents
How you edit depends on how many topics you have already selected:Fewer than 5 intents selected
Click the settings icon next to your saved intents. The modal reopens with your current selections pre-checked. You can add new topics or remove any topic you added in the current session. Previously locked topics (from an earlier save that is still within its 24-hour window) will not have a remove option until the lock expires.
All 5 intents selected
Editing is disabled for 24 hours after saving your 5th topic. A timer modal appears showing the exact time remaining before you can make changes. A label near the settings icon also displays the remaining countdown.
Applying the Buyer Intent Filter
After saving your topics, they appear as selectable checkboxes in the Intent section of the filter panel.Select your intents
Check one or more of your saved Buyer Intent topics in the filter panel. Your search results update to show only contacts or companies whose domains are matching those topics in the current week’s intent data.
Set the intent score
Below your topic checkboxes, use the segmented score buttons to filter by High, Medium, or Low intent.
- High is selected by default when you first save topics.
- Score buttons are disabled until you select at least one Buyer Intent topic — hovering over them while no topic is selected displays a tooltip explaining this requirement.
Understanding Intent Scores
| Score | What it Means |
|---|---|
| High | The domain is consuming a large volume of content related to your topic — strong in-market signal |
| Medium | Moderate content consumption — the company is researching but may be in earlier stages |
| Low | Some research activity present — worth monitoring but lower immediate priority |
Frequently Asked Questions
What is buyer intent data?
What is buyer intent data?
Intent data tells you when buyers are actively researching online for a solution and which products or services they are interested in, based on the web content they consume. Rather than relying on demographic targeting alone, intent data lets you focus on accounts that are demonstrably in-market for solutions like yours.
How does intent data improve my sales process?
How does intent data improve my sales process?
Intent data allows you to prioritize leads by focusing on accounts showing active interest in the solutions you offer. Your sales team can engage with prospects who are further along in their buying journey, which increases efficiency and the likelihood of conversion. You can also tailor your messaging based on the specific topics a company is researching, making every interaction more relevant and impactful.
What does the intent score represent?
What does the intent score represent?
The score reflects how intensely a domain is consuming content related to a particular topic over a period of time. A High score means significant, recent research activity. Use the score to prioritize your outreach — start with High-scoring accounts and work down through Medium and Low as your capacity allows.
What happens when the 24-hour lock expires?
What happens when the 24-hour lock expires?
Once 24 hours have passed since you saved your topics, you can freely edit your selections. If you choose to save new topics after the lock expires, the previous intent dataset is wiped and replaced with data for your new topics on the next weekly update cycle.
Can I use Buyer Intent in both People Search and Company Search?
Can I use Buyer Intent in both People Search and Company Search?
Yes. The Buyer Intent filter appears in the Signal section of both the People Search and Company Search filter panels. You configure your topics once and apply them in either search context.
Why is there a maximum of 5 intent topics?
Why is there a maximum of 5 intent topics?
The five-topic limit is a data licensing and processing constraint tied to how intent data is ingested from Clodura AI’s data partners. Each topic requires a dedicated data feed, and the 24-hour lock ensures data consistency across your team’s searches.